Choice Supplemental Cookie Policy

Last updated January 19, 2025

Additional Information on our Franchisor Cookies

We use (and share with our franchisor and third party pixel providers) device and site usage data collected from our site embedded pixels for site optimization and data analytics and advertising (including targeted ads) purposes:

Name: _fbp and _fbc
Provider: meta.com
Service: Measurement and attribution
Type: Attribution
Expires in: 90 days
Purpose: Enables personalized advertising and content delivery across Meta platforms
Description: These cookies help track user interactions and conversions from Meta advertising campaigns, allowing for attribution of website visits to specific ad campaigns and optimization of advertising effectiveness.

Name: _gcp and _gcc
Provider: Google.com
Service: Measurement and attribution
Type: Attribution
Expires in: 90 days

What about other tracking technologies, like web beacons?

Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like third party provided web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enables us to recognize when someone has visited our Website or opened an email including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, to provide targeted ads to our website visitors, and to measure the success of email and/or online marketing campaigns. The information collected from these pixels may be shared with the third party pixel partners (including our franchisor Choice Hotels International, Inc., and other social media, advertising, and data analytics providers) for the above purposes. In some instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

Do you serve targeted advertising?

Yes, we embed third party pixels on our Website for targeted advertising purposes. Please see the "What about other tracking technologies, like web beacons?" paragraph above for further information.

Third parties may also serve cookies on your computer or mobile device to serve advertising through our Website. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. They can accomplish this by using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details, or other details that directly identify you unless you choose to provide these.

Targeted Advertising Opt-Out Button

Under comprehensive state privacy laws companies who share device and user activity information for targeted advertising purposes (i.e., inserting a third party advertising pixel on your website) must provide a mechanism for the individual to opt out of such information sharing. This is different from the cookie consent pop-up that was previously discussed above.

The "opt-out" button for online targeted advertising tracking must be in the footer of the website. The footer should contain a link entitled either (i) "Do Not Sell or Share My Personal Information" or (ii) alternatively "Your Privacy Choices," or "Your California Privacy Choices," with the following icon: (icon)

Global Privacy Controls

The franchisee websites will need to be configured so that it will honor global privacy control signals, which are further described here: https://globalprivacycontrol.org/ and https://globalprivacycontrol.org/implementation.